City of Racine rated fourth best city in nation for women-owned businesses

Friday, March 6th 2015. | News

RACINE, WI – March 6, 2015 – The City of Racine has been rated the fourth best city in the nation for women-owned businesses, according to NerdWallet, an online finance site.

NerdWallet analyzed 289 metropolitan areas in the United States with 10,000 or more businesses of varying sizes, focusing on the success of women-owned businesses, the business climate, and the area’s economy. Supporting Racine’s position atop the list, the study states: “businesses in Racine benefit from a low cost of living and a location close to major markets… the average business owned by a woman in Racine produces $586,241 in revenue a year, significantly more than most places on our list.”

WWBIC (The Wisconsin Women’s Business Initiative Corporation) is listed as a local resource for women-owned businesses. Female entrepreneurs are at the heart of WWBIC’s mission, and the organization has increased services to this target market with a 25% increase in women-owned businesses and potential entrepreneurs served through all programs from 2012 to 2014, working with the Racine County Economic Development Corporation (RCEDC), Gateway Technical College, Launch Box, and numerous other
important partners in the region.

These services help female entrepreneurs like Jennifer Tilot and Robyn Ferraton, who opened their specialty bakery, SweetEats Traditions, LLC, with financial and technical assistance. SweetEats has experienced growth, expanding to a new location at Regency Mall and creating additional jobs!

“I am grateful that WWBIC saw our
potential and gave us the ability to prove that
we can do this!” –Robyn Ferraton, Co-owner

WWBIC has provided quality business and financial education coupled with access to fair capital and financial products for more than 28 years. Since WWBIC was incorporated as a 501(c)(3) in 1987, it has loaned $39.3 million to small business borrowers, helped entrepreneurs create and retain 8,300 jobs, assisted 53,000 clients and 3,500 business owners, and assisted 142 individuals and families in purchasing their own homes through its asset-building program. For more information, visit